Unlike generic AI roasts that hang or hallucinate, Axis performs a deep scan of your DOM + Visuals to provide a technical roadmap for conversion recovery
No login · Report in under 30 seconds
— Anatomy of a diagnostic
Diagnostic /01 · The 2.6s verdict
If the hero doesn't pay off the ad, you've already lost the click. We score headline clarity, hero relevance and scroll intent against what visitors actually decide in 2.6 seconds.
Diagnostic /02 · The proof layer
Without proof above the fold, even great traffic stalls. We assess attributed testimonials, security signals and founder credibility — the levers that 4× decision rate.
Diagnostic /03 · Cognitive load
Every extra nav item, every redundant block silently taxes your conversion rate. We expose the entropy that's pulling visitors off the path to purchase.
Diagnostic /04 · The conversion surface
Low CTA contrast and bloated forms quietly drain pipeline. We pinpoint the friction at the close — the difference between a visit and a paying customer.
— Artifacts
Save 20+ hours of team meetings with dev-ready specs. Two artifacts — zero ambiguity.
Zero translation tax Your founders speak engineering, and so do we.
The roast
Every finding follows Observation → Impact → Fix. No fluff. No hedging
The spec
Drop into Jira, Linear, or Notion. Each task is scoped and references code
// fix · primary CTA contrast — recovers est. 9% of fold visitors [UI/UX] Raise primary CTA contrast to 4.5:1 acceptance: - contrast(button.bg, page.bg) ≥ 4.5 - measured at "viewport: 1440×900" evidence: "observed 2.1:1 — fails WCAG AA"
Get your engineering roadmap and start fixing your conversion in the next 60 seconds. One diagnostic could save you thousands in wasted ad spend
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— Calibration log · /entry-26
What stopped you from running a diagnostic today? One log entry per operator, per 24 hours.